When you think of search engines like kids, the concepts for search engine optimization (SEO) get much more simple.
With young children, you need to make things extra easy in order for them to understand. Take children’s books for example. They usually consist of a few words per page and cut right to the point.
The same thing applies to search engines. You need to make it crystal clear what each page is about, and when they understand what each page is about, they know how to rank you. The more clear, the better chance of top rankings…
By using a keyword target on each page you can tell the search engines exactly what a specific page is about. However, there is a catch: You can only have one to two keyword phrases included in your keyword target per page.
You create a keyword target by using the word or phrase you want as the focus many times throughout the text. Don’t go over 8% density, this means in you have 20 words don’t have 9 or more out of the 20 your keywords.
How do you determine a page’s keyword target
There are many free tools online to do this they are typically called Keyword Density Checkers. With these tool, you can build a focus within each page that allows the search engines to completely understand what each page is about.
The tool provides two main results: The Keyword Density Cloud and the Keyword Density Report. Ok here’s a good one Ranks.nl
The keyword density cloud is a great visual guide that shows what the search engines will see and what words are most important. Outside of that most of the words don’t really have much importance — and that’s exactly what the search engines will think as well. Both the size of the word and the order for the words are important. You want your keyword target to be the first words and the biggest words in the cloud.
Wrapping it up
1. Determine the one or two phrases for your keyword target (per page)
2. Write quality content that includes the keyword focus
3. Tweak the content using the Keyword Density Checking tool
4. Keep reading my blog and I will give you more tips about H1 tags, URL’s and other standard SEO tips.
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