Google Analytics has a new set of Enterprise Features that definitely brings Google Analytics to the next level. Among the features unveiled are: custom reports, segmentation on the fly, API, redesigned account and profile management, motion charts and integration of Google AdSense. I’m still waiting for a true integration with Website Optimizer to be perfectly happy. Until then, we have a lot to experiment with and test. Below are the videos Google published about these new and exciting features.
New Advanced Segments in Google Analytics
New Motion Charts in Google Analytics
New AdSense Reporting in Google Analytics
Final Thoughts
Google has managed to meet and surpass many peoples expectations. With the rise of Yahoo Web Analytics promising many enterprise features for free and the price cuts of major web analytics vendors, it could not have arrived at a better time.
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